1. you call a number
2. you ask a question, eg where can I buy an Ipod in Deira
3. they give you some options
4. you say thank you and good bye.
However, while the business model is similar to directory enquiries, they are able to push forward the obvious lack of enforcement of any data protection in the UAE. Fair play to them for investing 5 million dollars to get this running but will the man on the street go for it.
1. The service costs something, something like 18 fils per minute.
- it's not free
2. Advertisers can pay to get at the top of the list
- you may not get the best option
3. Your details get passed to the retailer
- your data is not guarded.
I have no issue with the first two options. After all, nothing in this world is free, and second of all, they are providing a good service of organising information in what needs to become an organised infocentric society.
My issue is with my own data. I don't want to call up a service which sells on my number. Once that data has passed to someone else, it could go anywhere. Shouldn't it be the case that I should choose to opt in or opt out from such distractions in life?
It may be fashionable to be on the phone in the UAE, to appear to be important and to talk when one should be concentrating on other things (driving, watching a film, studying, working), but this kind of blatant disregard for data takes it too far. We all know that data is sold on the black market, but there needs to be some sort of law in place to prevent this from happening and for it to be enforced in the same way that the druggies are treated (sometimes).
If I want to dial, I want it to be Just a dial.