Al Nassma announced in their press release:
Al Nassma, the first company in the world to produce camel milk chocolate, today introduced its exclusive product to the world during a press conference in Dubai. Al Nassma, a Dubai company, has been working for the last two years with a team of international experts to realise this unique Arabian product. Al nassma - the brand name of this extra-ordinary chocolate has been chosen with care. It has its roots in the Arabic language and depicts a seasonal breeze which brings respite to the people of the desert. In the same way this breeze indulges people in the desert, Al nassma chocolates aims to indulge your senses. Al nassma has been created by people dedicated to the manufacture of finest chocolates and pralines. These chocolatiers from around the world have teamed up to create this sensational chocolate superlative for Dubai. Al nassma is a true innovation in the chocolate industry and one of the first luxury food products with deep roots in Dubai, deemed to conquer the world as the sweet ambassador of Arabia. “This is a historic moment, we at Al Nassma are very proud to present the world’s first camel milk chocolate, the most sensational and tempting form of camel milk,” said Dr. Ali Ridha, Chairman of the Board of Directors of Al Nassma Chocolate LLC, who is joined in the board by chocolatiers and camel milk experts.
Camelicious is the sole supplier of camel milk to Al Nassma.
Globally the chocolate industry is valued at more than $41.6 billion with Europe accounting for 45% of global revenue and America with a third of market share. And with tourism expected to surpass the 10 million mark by 2010, there is clearly a strong market for a novelty, premium chocolate brand in the UAE for tourists, visitors and chocolate loving residents.
There are 5 different types including Arabia, delicately flavored with local spices; Dates, Macadamia Nut - Orange, 70% Cocoa and Whole Milk. The pralines range is delicately filled with pistachio, nougat and coffee cream.
Will camel chocolate becomes the next dates? Indeed, will people buy less dates when they have to buy a quick present on holiday in the UAE? Or is camel milk the next dark chocolate (ie healthy)
Either way Don't forget the benefits of camel milk:
- Doesn't curdle and is easy to digest.
- Good for those with lactose intolerance
- Low on fat
- Contains five times more vitamin C than cow's milk
- Longer shelf life than cow's milk
- If you're lost in the desert with only your trusted humpy friend, the options are endless
Dubai launches camel-milk chocolate