Biggest Book in the World, the Burj Dubai Opus

The Burj Dubai is tall, but, in line with record breaking nature of Dubai, they have commissioned Kraken Opus to build the tallest book in the world.

Called Burj Dubai Opus and edited by Michael Tierney, the book will chronicle the development of the Burj Dubai and will stand 4.5m tall.

For those of you that don't know Kraken, is a luxury publisher. They produce books that cost £1000 to £5000 (five thousand pounds). These are exclusive limited edition type books, for example, the Manchester United Opus, the Arsenal Opus, the Maradona Opus and the like.

These are luxury goods to be bought by people with lots of money and are passionate about the products that these books represent. Lucky these products are limited editions. In this market, not maky people would fork out for that. Saying that, I'm sure they will sell out.

Funnily enough, talking of records, Ethiopia holds the record for the heaviest book in the world at 500kg. Whether a 4.m metre book will be heavier than that remains to be seen. I suspect so.

Records, records, I love records.

A new leaf - article about the tallest book in the world
Kraken Opus
The heaviest book in the world
Emaar

A bad day for Abu Dhabi branding?

Yesterday Felipe Massa won the Brazilian Grand prix, but in the dieing seconds lost the Formula 1 championship to Lewis Hamilton in a nail biting climax.



Later in the day, Robinho and Manchester City lost to the bottom club in the Premier League.




As you all know, Mubadala sponsor Ferrari and own a stake in it, and Manchester City is backed by Abu Dhabi. Although Ferrari won the drivers championship, they lost all the glory to Lewis Hamilton. Manchester City's promising start to the season is starting to deflate, and they desperately need the £100m at the next transfer window to start to build a world beating team.

The questions is this: does it matter that Abu Dhabi backed teams lost yesterday with the world watching? Or is branding all about getting your brand known.

The real question is this - before the global economic meltdown, before the purchase of Manchester City, before the stake in Ferrari, how many people knew about Abu Dhabi?

Failure...or success?

Oprah's popularity in the Arab World

When will the Arab world have an Oprah equivalent?

Abu Dhabi, Garfield & Nermal

In recent months Abu Dhabi has reinvented itself, or, at least, established itself on the world scene. In the 90s, it was a bit of an unknown - with it being associated with the BCCI collapse. Prior to that, and lingering in a few minds is its association with Garfield, the cartoon cat.

Why did this happen? Because Abu Dhabi was an unknown. What was the issue? Well, Garfield hated the self confessed cute cat called Nermal. Garfield hates Nermal so much that he decides to send Nermal to Abu Dhabi and sings a repetitive and catchy song throughout the episode that you can never forget.




Garfield’s song to Nermal:

Abu Dhabi, it’s far away
Abu Dhabi, that’s where you’ll stay
Abu Dhabi, the place to be
For any kitten who’s annoying me, yeah!
Abu Dhabi, it’s off the track
Abu Dhabi, now don’t come back
Abu Dhabi, it’s quite a thrill
For any kitten who can make me ill!
Now some take a train, and some take a plane
But I am sending you
Not on a boat, or even by goat
But in a box marked “Postage Due”
Abu Dhabi, you’re what they lack
Abu Dhabi, now you’re all packed
Abu Dhabi, a far commute
For any kitten who is too darn cute!

The question is - did Nermal ever get to Abu Dhabi? And, if so, is Nermal one of the cats that hangs around the garbage bins? Or did Nermal move to Dubai. If so, watch out - they're coming to get you!



Nermal
Garfield