The Internet doesn't lie
The worry for Dubai in this downturn is that those considering a holiday to Dubai, will think that it's too expensive a holiday in 2009 and thus put that off for a more meagre holiday to somewhere closer. Indeed, many people who would have onced travelled the globe are not travelling this year due to the impending doom and gloom. There are those that have lost jobs, those who are worried about their jobs and there are businesses that are on the brink due to financin, reduced sales. The picture is similar across the world.
Let's get a piece of data from hitwise:
UK Internet searches for flights experienced a seasonal increase of 58% between the weeks ending 27/12/08 and 03/01/09, but they were down by 42.4% when compared with the equivalent post-Christmas week last year
That's a little bit worrying. That doesn't necessarily mean that there will be reduced travel, but there is a very high probability.
Here's another piece of data:
Change in UK Internet searches for flights to popular destinations between 05/01/08 and 03/01/09: Dubai -27%
Yes, you read that right, Dubai, 27% down. Does that actually mean anythng? Well the pound is at a low at the moment against the dollar and with the dirham tied to the dollar, UK travellers think twice about going to places that are 30-40% more expensive, even if hotel rates are quashed. Expensive places will always be perceived as expensive places. Even if you can stay at a budget cheap hotel in Bur Dubai, Dubai will always be considered high brow.
And do there we have it then. Travellers from the UK are considering Dubai less for a holiday this year. That may not change anything at all, but I suspect that it will. I will guarantee you this, there will be less holiday makers coming from the UK to Dubai this year. Why? Because the Internet doesn't lie.
Searches for flights down 42% on last year
Let's get a piece of data from hitwise:
UK Internet searches for flights experienced a seasonal increase of 58% between the weeks ending 27/12/08 and 03/01/09, but they were down by 42.4% when compared with the equivalent post-Christmas week last year
That's a little bit worrying. That doesn't necessarily mean that there will be reduced travel, but there is a very high probability.
Here's another piece of data:
Change in UK Internet searches for flights to popular destinations between 05/01/08 and 03/01/09: Dubai -27%
Yes, you read that right, Dubai, 27% down. Does that actually mean anythng? Well the pound is at a low at the moment against the dollar and with the dirham tied to the dollar, UK travellers think twice about going to places that are 30-40% more expensive, even if hotel rates are quashed. Expensive places will always be perceived as expensive places. Even if you can stay at a budget cheap hotel in Bur Dubai, Dubai will always be considered high brow.
And do there we have it then. Travellers from the UK are considering Dubai less for a holiday this year. That may not change anything at all, but I suspect that it will. I will guarantee you this, there will be less holiday makers coming from the UK to Dubai this year. Why? Because the Internet doesn't lie.
Searches for flights down 42% on last year
Labels: dubai holidays
