Let's get a piece of data from hitwise:
UK Internet searches for flights experienced a seasonal increase of 58% between the weeks ending 27/12/08 and 03/01/09, but they were down by 42.4% when compared with the equivalent post-Christmas week last year
That's a little bit worrying. That doesn't necessarily mean that there will be reduced travel, but there is a very high probability.
Here's another piece of data:
Change in UK Internet searches for flights to popular destinations between 05/01/08 and 03/01/09: Dubai -27%
Yes, you read that right, Dubai, 27% down. Does that actually mean anythng? Well the pound is at a low at the moment against the dollar and with the dirham tied to the dollar, UK travellers think twice about going to places that are 30-40% more expensive, even if hotel rates are quashed. Expensive places will always be perceived as expensive places. Even if you can stay at a budget cheap hotel in Bur Dubai, Dubai will always be considered high brow.
And do there we have it then. Travellers from the UK are considering Dubai less for a holiday this year. That may not change anything at all, but I suspect that it will. I will guarantee you this, there will be less holiday makers coming from the UK to Dubai this year. Why? Because the Internet doesn't lie.
Searches for flights down 42% on last year
Labels: dubai holidays