I think there is an argument to rebrand the United Arab Emirates. What do you think of Dubhabi? It combines the names of the two biggest Emirates or two biggest cities in the UAE. Or how about Abu Dubai
as it's often mistaken. People find it difficult to remember that Abu Dhabi and Dubai are two different place, apparently, hence "abu dubai". Perhaps that is because since The United Arab Emirates was founded in the 70s, the two emirates have been in competition to a degree - a little bit like two brothers born a year apart, both skilful at different things, both competitive, but both part of the same family. There are other brothers and sisters, but Abu Dhabi and Dubai are the brothers that are known in school. They are the popular kids, the dubhabi brothers, popular in and out of school with some shared, but differing friend circles. Should they be called Abu Dubai, Dubhabi - or perhaps the UAE should now be called Abhai or Abudu or even Dubu or Dabu.
I jest. It would be ludicrous to rebrand to any of those names. They mean nothing - a bit like anderson consulting becoming accenture. There is no takeover here and there is no merger, but I believe a refinement is needed.
It actually annoys me that people ask the question - where is abu dubai - or - is UAE in Dubai - or is Abu Dhabi part of Dubai. That's just a level of ignorance. But there is another issue: The UAE is young, in country terms - and it has a name that is not in English, and therefore it needs to revert from its official arabic name of Al-Imarat Al-Arabiyah Al-Muttahidah to the translated/anglicised version of United Arab Emirates, and then shortened even further to UAE. My question is - why should countries be anglicised to a lingua franca, and why should countries or states have to converse about their country in the anglicised form?
And while the term Arab ties countries together, I can hear the nasal tones of - "the United AYYRAB Emirates" with all negative conotations associated with the whole of the Arab world.
I vote that the United Arab Emirates/UAE rebrand to become Al-Imarat Al-Arabiyah Al-Muttahidah or Al Imarat for short. Is there a Brand UAE office that can help with this?
As a final thought:The special combination of Dubai and Abu Dhabi in my view gives the UAE a significant advantage as a country. Why? Not many countries have two cities that can hold claim to being business hubs in a region, let alone two that have shown themselves to be visionary, open to change and dynamic in their ‘can do’ approaches.
Of course, it therefore goes without saying that there is an ongoing healthy competition between these two super successful cities! So which city is better than the other? In my opinion, it is not Dubai vs Abu Dhabi – it is Dubai and Abu Dhabi. Both the cities mirror elements that not only position them as a cut above the rest but also complement each other perfectly. They collectively contribute to the success of UAE. While Dubai is known for its property boom, luxurious hospitality and shopping, Abu Dhabi, as the oil capital and industrial giant brings the stability and backbone to the region.
Two cities together are better
Labels: abu dhabi, Dubai, uae, united arab emirates