Get down to the Emirates Palace in Abu Dhabi, and with your leeriest accent say "Check out the baubles on that one". Why? Because Emirates Palace has erected in it's lobby an outrageous tree with sapphires, precious stones and 181 diamonds to a value of $11m. Why do something like this? For the reasons that the media pick up the stories. It's great marketing! No doubt many will even question if places like Abu Dhabi have Xmas trees. Those of you that live in the UAE will know that many of the hotels do have Xmas trees and expats have tried to recreate the atmosphere of Chrimbo with a mish mash of mulled wine, carol singing, sitting on Santa's lap (?), and the like. It's perfectly normal and completely accepted. All in moderation, of course.
And for those of you unfamiliar with all the marketing stunts, this is the same hotels which was the most expensive to build and the same one that has the gold dispenser
Guinness is flying in to certify a new world record, apparently. One would have thought they would have changed their headquarters.
In the words of the WSJ, "Money may not grow on trees, but in this oil-rich emirate, it’s at least hanging from the branches." Scrooge is certainly not in Abu Dhabi this Xmas.UAE hotel boasts 'most expensive Christmas tree ever' Abu Dhabi’s $11 Million Christmas Tree
Labels: emirates palace