Arabic is Amazing

For the non native speaker, Arabic presents a challenge for the latin language speaker because it is so different. But a movement is growing, not among those going to fight in wars, not amongst those in armies. The new movement to learn Arabic is coming from nerds:

So I would like to stand up for the language nerds and give some reasons for studying Arabic that have nothing to do with politics. The language of the National Designated Other is bound to switch to Chinese in a couple of years, but until colleges start teaching Martian, Arabic is going to remain the strangest, most interesting language you can study in an undergrad classroom.




And don't fall for the bait and switch with Chinese or Japanese! They might tempt you with an exotic writing system, but after a few months you find out that the underlying language is pretty vanilla, and meanwhile there is a stack of three thousand flash cards standing in between you and the ability to skim a newspaper.

Arabic, on the other hand, twists healthy minds.

Here's why the language nerds love Arabic.

The Root/Pattern System
Broken Plurals
The Writing System
Dual
Plural Lite
The Feminine Plural
Crazy Agreement Rules
Phonetics
Funky Numbers
Diglossia
Learning Materials

Phrases in Arabic
The whole essay

Arabize - fail

We all know of MBC trying to localize The Simpsons for the Arab market. It didn't work, because when you try and localise too much it all gets lost in translation.

No expense was spared to prepare The Simpsons for the Arab market. The Arab world’s best TV writers were hired to translate episodes into Arabic, and A-list actors and actresses were hired to provide new voices for the characters. To make the show seem less “foreign,” Homer Simpson was renamed Omar Shamshoon, and the show itself was renamed Al Shamshoon -”The Shamshoons.” (Marge Simpson became Mona Shamshoon, Bart became Badr, and Lisa became Beesa.) Each episode that was selected for translation into Arabic was carefully reviewed to remove anything that might be offensive to Muslims. For example, where Homer Simpson drinks Duff beer (Islam forbids the consumption of alcohol), Omar Shamshoon drinks Duff fruit juice. Homer eats hot dogs (which commonly contain pork, also forbidden) and donuts (which are unfamiliar to most Arabs), but Omar eats Egyptian beef sausage links and khak cookies, which, like donuts, are often made with a hole in the middle.

Though 52 episodes were scheduled to air that month, -with MBC looking forward to “Arabizing” all 17 seasons of The Simpsons in years to come- the series was pulled after only 34 shows. Why? Because not many people tuned in to watch it. Al Shamshoon turned out to be just too strange a show for many viewers, especially in a part of the world where cartoons were still seen as entertainment for children.

But what really killed Al Shamshoon may have been the very thing that brought it into being in the first place: Satellite TV channels. Arabs with satellite TV dishes can pull in non-Arab stations, and some of those broadcast The Simpsons in all its original, unadulterated glory. (The show is also available on DVD.) Many of the people who tuned in to watch Al Shamshoon were fans of The Simpsons who just wanted to see how badly MBC would botch the job, and after having a few laughs at the network’s expense, they went back to watching the real thing.

Read the full case study at Neatorama and the older review of why the Simpsons failed in the Middle East from CBC

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