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  • Friday, March 23, 2012

    Saudis, Shoe Wars and the iphone app ban

    Shoe Wars - it sounds like a sex and the city type nightmare that Carrie Bradshaw would  have with another aficionado over the last pair of Jimmy Choos. It does, but this is a different type of shoe war - with a grunt. 

    This is a story about an app that got the wrong type of attention. Initially launched on 13th March, the app was pushing its way up the chart - and became especially successful in Saudi Arabia. After an update on the 20th, the app was banned from Saudi Arabia. This decision was made following feedback that the female character’s jumping sound effect was considered “too sexual” and may cause cultural offence. A modified version of the app will be available in Saudi Arabia, in April without grunt. GIMME THOSE JIMMY CHOOS UH UH!

    Get the Shoe Wars iphone app from itunes (if you're not in Saudi Arabia) - http://itunes.apple.com/app/id505430756?mt=8

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